Just the other day, after buying Tiny some cute Hello Kitty plastic storage bags, I was thinking about how much money we all spend on things we know we are going to eventually throw out.  Paper towels, plastic bags, gift wrap. Yes, some can be reused or recycled, but eventually we toss it all. The very same day I found out about Curly Cupcakes from my friends at the apparel company One Eared Cat.  Austin-based Curly Cupcakes makes reusable cloth versions of everyday household items such as Sandwich Wraps, Cloth Wipes and UnPaper towels. I asked the founders for the inspiration behind their ingenious creations. Here is what co-owner Courtney Power-Freeman shared with me:  Our inspiration comes from other mamas, actually.  We are very active in the local mama community, and we heard several mothers wanting to purchase sandwich wraps and snack bags.  My business partner and I were already making UnPaper Towels, Cloth Wipes and Wet Bags, all reusable products made out of designer fabrics.  We knew we could add snack bags and sandwich wraps to the product line to fill the needs of the market. The mamas we made them for loved them, and so we went into business producing more.  They really are the hipper picker-upper.  ~ Parents: Do you have tips for getting more than one use out of common everyday items? ~